Following the Antigua & Barbuda Tourism Authority’s largest brand marketing campaign to date, there has been a strong uplift in bookings.
The campaign, which launched on June 23rd and ran across outdoor and digital platforms, promotes Antigua’s attractiveness beyond the beach.
It was timed to encourage bookings to Antigua for a late summer holiday and to showcase how well the destination works for holidays during these months.
Tour operator partners involved in the campaign have reported spikes in Antigua bookings with Kenwood Travel 33 per cent up and British Airways Holidays 85 per cent up for the last week of June following the campaign launch.
Additionally, Kuoni has seen a sharp increase in Antigua honeymoon enquiries for the past month.
On top of the interest generated by the multi-platform marketing campaign, the peak in bookings, specifically in the honeymoon market could be attributed to Lionel Messi’s recent return from his honeymoon on Antigua which was reported heavily in the media.
Prince Harry’s high profile royal visit last autumn will have also sparked interest into the twin island state of Antigua & Barbuda.
Jean-Marc Flambert, vice president, sales and marketing, UK & Europe, at the Antigua & Barbuda Tourism Authority commented: “We are thrilled that our largest marketing campaign yet has had such tangible results for the destination and for the partner tour operators.
“The idea behind the timing of the campaign was to proactively push summer and autumn sales to the destination and it is encouraging to see that there is an appetite for Caribbean travel in these traditionally quieter months.
“We look forward to seeing the final results when the campaign comes to an end in August.”