yoo Hotels has unveiled two intricately crafted design-led hotel brands for travellers who seek handcrafted luxury: yoo 2 and yoo Collection. 

yoo, the global design company founded by international property entrepreneur John Hitchcox and renowned designer Philippe Starck, brings a complete hotel offering to the market.

The brand has been offering luxury hotels and high-end residences for over 14 years and has brought to fruition the visions of creative directors Anouska Hempel, Philippe Starck, Marcel Wanders, Jade Jagger and Kelly Hoppen.

Headed by industry expert Marco Nijhof, yoo Hotels will create an enhanced hotel experience through delivery of original design and first rate hotel management services.

Tapping into yoo’s unique talent bank of globally renowned designers as well as its own yoo Studio, yoo Hotels offers an unparalleled breadth of design talent and heritage.

The culture of each location is essential for both the yoo Collection and yoo 2 hotels, and this is interpreted through the world class designed interiors.

Electric and sumptuous dining and entertainment experiences are joined with flawless service, delivered by yoo Hotel Management, creating a feeling of Human Luxury - the yoo Hotels philosophy of unfailingly satisfying every whim a guest could conceive at any moment.

yoo Collection

The yoo Collection offers guests a premium, five star luxury stay within truly inspirational spaces. 

Each yoo Collection luxury hotel will have a distinct sense of place and personality, created by yoo’s renowned designer base, all of whom are skilled at creating instant destinations with an understanding of local cultures.

The local soul of a yoo Collection hotel is combined with seamless service and refined luxury, which will satisfy the most sophisticated high net-worth business and leisure traveller, making each moment a celebration.

yoo 2

The yoo 2 brand is aimed at the design and tech-savvy traveller who is looking for a great stay and a sense of affordable luxury, whether travelling for business or leisure.

yoo 2 hotels will have a buzzing social feel and a lively atmosphere in the public spaces, with warm and welcoming service delivered by like-minded people.

Restaurants and bars will appeal to the local crowds too, fusing fun with great hospitality and creating hot-spot destinations in each city.

The yoo 2 brand will offer spaces that afford everyone the experience of dwelling in exceptional and mindful design, even only for the night.

yoo Hotel Management

The yoo Hotel Management team benefits from a combined 107 years of experience in hotel management, leasing, franchising, and operations.

Together, they have transacted a combined £15 billion in single asset, portfolio and hotel opportunities.

With design, branding, marketing and hotel management in a single offering, it’s the synergy of the complete yoo Hotels offering which makes it truly unique.

It means that resources are maximised and there are significant cost savings when compared to traditional segmented hotel teams.

yoo Hotel Management acts as a guardian of luxury, ensuring the hotelier’s investment return is maximised while maintaining the original DNA of the brand vision and philosophy.

The service delivered is unwavering, creating unforgettable experiences that keep guests smiling.

yoo Hotel Management provides an uncompromising commitment to the luxury and vision of the hotel ensuring repeat guest satisfaction. Any investment entrusted to yoo Hotel Management will become a ‘trophy asset’. 

Key metrics will be provided via performance reporting indicating penetration, rates, RevPar, shares and property valuation.

While guest satisfaction will establish yoo Hotels as the leader amongst the competitive set, it is the satisfaction of our hoteliers that will determine the fibre of the yoo Hotels fabric.