Going Green: the Eco-Luxe experience at Four Seasons Jackson Hole
“Renowned for its opulent setting and unmatched luxury, Four Seasons Resort and Spa at Jackson Hole would seem to be an unlikely proponent of green business practices. However, ‘green’ doesn’t mean reduced value. Their unyielding commitment to finding ways to reduce their environmental impact has produced some interesting and effective green practices.” – RRR Business Leader Resource Guide
With the launch last year of its Living Values website, Four Seasons is putting even more muscle into promoting its corporate values of building communities, supporting sustainability, and advancing cancer research. As a property that prides itself on its grand and serene surroundings, Four Seasons Resort Jackson Hole is making big strides to further give back to its local community.
Eco Luxe program: One such effort is with the Eco Luxe program, an in-room sustainability initiative that includes linen re-use, along with recycling and elimination of plastic bottles at turndown. This program helps to save valuable resources such as water, chemicals, labour and energy. Every month the money that is saved on resources is directly donated to Grand Teton National Park Foundation.
Tree planting: Four Seasons Resort Jackson Hole has also assisted with other special programs in Grand Teton National Park. One such program involved the planting of a 1,000 trees in 2011. This was part of a larger initiative that is to plant 10 Million Trees worldwide, announced in celebration of Four Seasons 50th Birthday last year.
Spa amenities: The Resort has made a shift to more organic offerings by incorporating plant-based spa amenities, along with encouraging the use of local ingredients in throughout the property.
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Green meetings: Group guests are given the option of holding green meetings. Green meetings involve a series of Eco-Initiatives to help reduce a meeting’s carbon footprint. Some of these innovative initiatives involve the use of special menu items for functions that are locally sourced, sustainable and organic. Also, in an effort to reduce waste, plastic water bottles have been replaced with fresh water pitchers, and wasteful “to go” containers have been replaced with compostable ones. In the meeting and function rooms, pencils are being used rather than pens and all the lighting has been converted to LED. Guest rooms and residences that have elected for the green meetings option are automatically signed up to participate in the Eco Luxe program. Group guests are also given the option to purchase Green Tags - group activities that promote environmental awareness among conference delegates.
Clean the World: Four Seasons Resort Jackson Hole is the first hotel in Wyoming and first Four Seasons to join the Clean the World program, which is a non-profit organization that recycles soap and shampoo products discarded by the hospitality industry every day. Through the distribution of these and other donated hygiene products to impoverished people, deaths caused by hygiene-related illnesses are prevented. Year-to-date, Four Seasons Resort Jackson Hole has distributed 10,832 bars of soap to children and families worldwide.