Travelodge has announced a new service that will offer consumers a GPS room-booking service via 3G Apple iPhone. This new service labeled “Travelodge iBooker” will allow business and leisure travellers to search and book accommodation across the UK.
“Travelodge iBooker” is located in the iTunes Application Store and can be downloaded for free to the iPhone via iTunes. Users simply hit the Travelodge logo and the GPS service locates the nearest five Travelodge hotels with images, availability, distance and room rates within the users’ locality.

Guy Parsons, Travelodge UK Managing Director said; “With the launch of ‘iBooker’, Travelodge continues to pioneer the leisure industry by making its hotels even more accessible to everyone via low cost, location and ease of booking. We are delighted to be the UK’s first hotel brand to launch a free GPS based iPhone application. With the Travelodge iBooker service, wherever you are, you can always find a low cost bed for the night”.

There are currently over one million Apple iPhone users in the UK and ten million users across the world and this is set to rise to 45millon by the end of 2009. The Apple iPhone is set to become the UK’s most popular mobile phone this year.
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