An exciting promotion giving away up to £50,000 every single day for the next three months has been launched by Best Western.

On the home page of the Bestwestern.co.uk website, entrants simply play an interactive game to find their perfect hotel. They then receive a virtual room key to their perfect hotel and this key could unlock a share of £50,000 that day.
Each day 100 lucky keys will be drawn and players who have one of these lucky keys will each receive £500

Entrants can play once a day using the same email address but as many times as they like during the promotion. No purchase is needed to enter the competition.

The promotion will showcase the personality of the 272 hotels throughout Great Britain as the entrant can choose from where they want to go, the type of hotel and things to do.

Tim Wade, head of marketing for Best Western, comments: “This is the first time that Best Western has run a promotion such as this and of this scale. It is a great opportunity for new and existing customers to win and is a fantastic mechanic for people to really get to know our hotels with personality.”

Best Western relaunched the brand in spring 2010 and this is continuing the ‘personality’ led activity for 2011. It is designed to encourage people to discover Best Western and really see the range of hotels and types of UK breaks that the group offers.

There are over 270 independently owned and managed hotels within the Best Western group in GB and over 4,000 worldwide, varying from country castles, stylish city boutiques, historic inns and grand manor houses. All feature fantastic service and a great welcome.