Anantara Hotels & Resorts has relaunched its brand website.
Redesigned as a visual feast for the eyes, the website utilises on-trend design and UX features such as abundant video content, emotive full bleed images and interactive maps.
Thoughtfully crafted to follow the intuitive user journey, experiences have been made central to the website flow, fully immersing guests in the digital world of Anantara.
Once a guest selects a property, video-enabled ‘day in the life’ teasers, image carousels plus concise and evocative storytelling bring the chosen destination and property to life.
From helicopter rides to private islands at Anantara Medjumbe Island, scaling impossible cliff heights at Anantara Al Jabal Al Akhdar to stargazing at the only observatory in the Indian Ocean with Anantara Kihavah.
The website has been expertly designed and developed to whisk prospective guests into the quintessentially Anantara moments they can experience.
Michael Marshall, chief commercial officer of Anantara-owner Minor Hotels, stated: “This website relaunch comes at a pinnacle moment for the Anantara brand as we proudly communicate to all new and existing guests that ‘Anantara owns experiences.’
“The website platform will also play a defining role in the launch of a compelling integrated brand campaign due to roll out later in the year.”
Since its launch in April 2018, the site has enjoyed increased traffic, and over three million unique views of the video content with users staying on average double the amount of time since before the redesign.