Ambitions Travel Recruitment & Training, a go-getting new travel industry recruitment and training agency, has bolstered its position within the UK travel sector, tapping into an expansive network to deliver quality candidates to businesses across the industry.

A series of award wins, new hires, free eLearning courses and industry partnerships have accelerated growth at a time when many travel businesses struggle to recruit in the face of continued talent shortages. 

Founded by specialist Fi Morrison-Arnthal, Ambitions Travel Recruitment & Training (ATR) works to swiftly connect businesses with top-tier candidates, leveraging industry knowledge, contacts and a proven track record for efficient, successful hires.

Morrison-Arnthal has more than three decades of experience in the industry, including as a director at Progressive Travel Recruitment, a leading global recruiter. 

The launch and swift expansion of ATR comes at a time of ongoing candidate shortages within the industry.

Morrison-Arnthal, managing director of ATR, said: “Against an improving economic backdrop, the travel industry’s recovery continues to accelerate.

“However, candidate shortages mean that many businesses find their progress throttled by the inability to source hard to find talent. This has resulted in a strong demand for our services since launching. 

“The old ways of doing business are no longer working – today employees are seeking attractive salaries that are in line with inflation and flexibility in their roles, while ongoing training and career development opportunities and a sense of mission are more important than ever before.

“At Ambitions Travel Recruitment we work tirelessly to connect employers from across the industry to the people they need to make their businesses thrive in this new world of work, and to match candidates with roles that will give them long-term fulfilment.”

Originally launching in 2022, ATR has welcomed two new additional industry experts in recent months, to support the agency’s rapid expansion.

The business welcomes talent acquisition operations specialist, Genna Davis.

Her diverse career spans travel consulting, national travel account management, travel recruitment, and training in the hospitality industry.

Brand operations manager Claire Castro brings years of experience leading international, remote travel recruitment operations support teams.

Joining ATR, she provides online advice and value to their global audience, candidates and customers.

ATR Industry Support

As part of a wider ambition to develop new industry talent and support growth in the travel industry, ATR has launched a series of 12 free essential soft skills courses via their sister website.

While product and destination knowledge are undeniably crucial, it’s incomplete without the essential soft skills needed to have a career within the travel industry.

Their free courses are created by industry experts, featuring interactive modules, flexible learning options, engaging content, and worldwide accessibility.

The free courses are designed to enhance expertise, boost customer satisfaction, and open doors to new career opportunities within the industry. 

In addition, ATR offers a wide range of free guides for their candidates and clients, downloadable from the website.

Covering topics such as creating a personal brand, interview preparation, new hire on-boarding, and developing a stand-out CV, the informative guides are available to everyone that might want guidance or support job hunting or talent acquisition a success. 

ATR is also proud to be a partner of Back in time for Bed (BITFB), the flexible working movement for parents, created by Vicky Billing, head of partnerships at Riviera Travel, and head of supplier relations at Panache Cruises, Anna Perrott.

A co-branded guide is already available via their ATR website, offering valuable insights to make parental leave a success, and support for businesses and candidates as they navigate the parameters of flexible working.

With a positive impact on the long-term career satisfaction, loyalty and wellbeing of staff, businesses can gain competitive advantages.

This guide will help all parties to achieve a more flexible approach and demonstrates why a more human touch to resourcing is so important in attracting the best talent, reducing turnover, to increase productivity and profitability. 

Morrison-Arnthal added: “It is an honour to work with our partners at BITFB.

“This inspirational organisation is doing important work to promote better working practices, and we are delighted to offer our support and expertise to help parents everywhere, as well as the businesses that recruit and employ them.

“The travel sector is a career, not just a job, and we aim to create conditions where our candidates can thrive for the long term.”

More Information

Ambitions Travel Recruitment was recently awarded ‘Lone Wolf Business of the Year’ at the Small Business Awards 2023, celebrating the independent strength and prowess of the newly launched agency.

The consultancy was nominated for ‘Best Start Up Agency’ at Global Recruiter Awards 2023, recognising the hard work, determination and inspiration required to create a thriving new business in a highly competitive industry. 

Take a look at the Breaking Travel News interview with Ambitions founder, Fi Morrison-Arnthal, here.

For more information, please visit the official website.