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Accor enjoys strong performance in 2011

Accor enjoys strong performance in 2011

French hotel giant has reported a series of strong financial results for 2011.

In figures “well above the group’s objectives”, Accor reported sales for the year increased 2.5 per cent to a total of €6.1 billion.

A total of 38,700 new rooms, or 318 hotels, were also added to the group’s portfolio.

Revenue grew by 5.2 per cent on a like-for-like basis for the year, thanks to improved occupancy rates and average room rates across all segments.

“After recording strong business levels in the fourth quarter, Accor confirms its full-year EBIT target of €510-530 million,” added a statement from Accor.

Accor brands include Sofitel, Pullman, Novotel, Mercure, ibis, and Etap.

More information from Accor can be found here.