GIATA Group, the world’s leading provider of verified hotel data and content, has acquired SMARTSEER, a fast-growing AI decisioning platform recognized for its award-winning innovation. The acquisition combines GIATA’s unmatched data, content and mapping expertise with SMARTSEER’s intelligent personalisation technology to deliver the much needed truly personalized travel experiences that the industry is currently unable to fulfil.

Princess Cruises, the leading cruise line on the West Coast celebrating 60 years of sailing to the Mexican Riviera, today announced 13 new shore excursions in Cabo San Lucas, La Paz, Manzanillo, Mazatlán and Puerto Vallarta. New activities in food & beverage, nature & wildlife, adventure, culture and history include a Princess exclusive in Cabo San Lucas – Todos Santos Wine Experience – exclusively available to Princess guests through January 2026.

Contour Airlines is proud to announce the launch of new nonstop service connecting Luis Muñoz Marín International Airport (SJU) in San Juan, Puerto Rico with Princess Juliana International Airport (SXM) in St. Maarten. Service will begin on November 14, 2025, providing travelers with a convenient and comfortable way to fly between two of the Caribbean's most vibrant destinations. Flights will be operated with Contour's fleet of 30-seat regional jet aircraft, offering passengers extra legroom, complimentary snacks, and inflight service.

For those who are passionate about the natural world, Marriott International invites travelers to discover the most authentic destinations across Latin America—places that provide a direct connection to breathtaking landscapes and unique biodiversity, now considered true treasures for travelers. Exploring mountains, jungles, beaches, or plains not only offers a chance to disconnect from everyday life, but also to discover local cultures, traditional flavors, and ways of living in harmony with nature. These destinations provide a holistic experience where well-being, adventure, and sustainability intertwine, creating memories that go beyond tourism and evolve into a genuine connection with the essence of each place.

Budget season isn’t just about numbers—it’s about vision. As a hotel finance executive, I have found that success in 2026 will come down to discipline, collaboration, and clarity. Hoteliers face a marketplace defined by uncertainty: shifting demand patterns, evolving technology, rising operating costs, and persistent talent pressures. Yet, uncertainty is precisely why a strong, collaborative budgeting process is essential.

Alaska Air Group today announced that Diana Birkett Rakow, senior vice president of public affairs and sustainability at Alaska Airlines, will become CEO of Hawaiian Airlines effective Oct. 29, succeeding Joe Sprague who will retire after a long career at Alaska Airlines, Horizon Air and Hawaiian Airlines.