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Paris 2024 kicks off its licensing program in the run-up to the Games

Paris 2024 kicks off its licensing program in the run-up to the Games

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Paris 2024 has started publishing calls for interest to develop its official licensing program for the Olympic & Paralympic Games. Between now and 2024, a total of 10,000 references of Official Licensed Products – including apparel, accessories, stationery, publishing, toys & games, electronics, homeware, gift & novelties, luggage and eyewear – will be made available to the public through all retail channels.