The Taiwan Tourism Bureau has launched a new ‘Asia’s Best Kept Secret’ brand campaign with high impact outdoor and online advertising, targeting London commuters and UK visitors to the Skyscanner and Expedia websites. The new campaign is expected to generate widespread awareness of the destination, with an estimated 85 million outdoor impacts comprising of advertising on the iconic London Taxis, branded London buses as well as a digital billboard takeover at London One Piccadilly.
The Taiwan Tourism Bureau has welcomed the country’s nine millionth foreign visitor this week. Lo Tak Pui from Hong Kong was welcomed at the arrivals gate and showered with £10,000 worth of gifts, including a return round trip to Taiwan, as well as hotel accommodation, consumer electronics and local souvenirs. This marks the first occasion that Taiwan has had more than nine million visitors in a single year, eclipsing the eight million milestone that was first achieved in 2013.
A TransAsia flight has crashed following an attempted emergency landing in Taiwan with the loss of more than 40 lives. The domestic flight came down near Magong Airport on the outlying Penghu Island in typhoon conditions.
Taiwan Tourism Bureau has announced a nearly 50 per cent increase in UK visitors in the first five months of 2014, when compared to the same period in 2013. From January-May 2013 Taiwan received 16,560 tourists from the UK market, while January-May 2014 saw 24,485 visits from UK tourists, signifying an increase of nearly 48 per cent.
The Taiwan Tourism Bureau has announced changes to its popular iTaiwan free Wi-fi scheme, making it even easier for international tourists to take advantage of free Wi-fi while in the country. Taiwan became the first destination in the world to offer free wireless internet access to tourists last year and there are now over 5,100 hotspots in major tourist spots and transportation hubs across the country.
The Far Eastern island of Taiwan is on track to reach its target of attracting ten million international visitors by 2016, following the arrival of the seven millionth visitor in December 2012. Lim Swee Chin from Malaysia was welcomed by Taiwanese officials upon her arrival to Taiwan Taoyuan International Airport on December 18th 2012 and was given gifts including free business class return-flights to the country, as well as complimentary accommodation, transport and gifts from Taiwan’s top ten tourist towns.