Almost two years to the day from the Opening Ceremony of the London 2012 Olympic Games a new report from the British Government shows that the Olympic Games continue to provide significant legacies for the city of London – and Britain as a whole. International Olympic Committee President Thomas Bach explained: “Ensuring a positive legacy from the Olympic Games for a host city and country is very important for the IOC.”
London and the UK are receiving a massive tourism boost from the 2012 Olympic and Paralympic Games despite concerns before and during the event that it would have little impact, reveals research released at World Travel Market. Almost two-thirds of senior industry executives attending World Travel Market this week state there has been an increase in demand for London following the Games, including more than a quarter that say there has been much more interest.
Britain received 31.1 million visitors last year, a one per cent increase on the figure for 2011, making it the best year for inbound tourism since 2008. Those visitors that did come also spent more, with some £18.6 billion changing hands, a four per cent increase on 2011 and a record high in nominal terms.
West Ham United have once again been awarded the right to make the Olympic Stadium in east London their home from the start of the 2016/17 season. The decision, announced earlier, potentially brings to a close the arduous negotiations over the future of the stadium which have rumbled on since the end of the Games.
A new study commissioned by VisitBritain and its partners in the GREAT campaign suggests global perceptions of ‘Welcome’, Britain’s ‘Overall Nation Brand’ and the UK’s sporting and cultural credentials have significantly improved thanks to the hosting of the London 2012 Games. The Nations Brands Index research rates 50 of the world’s leading nations around six core categories.
Research by the British Council suggests the UK’s big events of the past year – including the Olympics, Paralympics and Jubilee – have improved the its reputation overseas and created substantial new interest in the country as a place to visit, study and do business. The research was carried out for the British Council by Ipsos MORI among 8,000 adults in 11 key overseas economies – including the US, China, India and Russia.
London 2012 will have a positive impact on future UK tourism but the government still needs to do more to help, said delegates at the latest WTM Meridian Club Think Tank. Senior buyers from WTM Meridian Club involved the hotel sector – hoteliers, wholesalers, inbound operators and Travel Management Companies - met in central London earlier.
The International Olympic Committee’s debriefing of the London 2012 Olympic Games has wrapped up in Rio de Janeiro, bringing a close to a week-long transfer of knowledge between organisers of the Games of the XXX Olympiad and future host cities. Representatives from the IOC and the London 2012 Organising Committee shared their best practices and experiences from this summer’s Games with over 500 participants from Sochi 2014, Rio 2016, PyeongChang 2018, and the 2020 Candidate Cities: Istanbul, Tokyo and Madrid.
Figures released by VisitBritain reveal arrivals dipped slightly during the Olympic Games. Numbers were down five per cent during the month of August, but this still leaves overall visits for the year to date at the same level as 2011.
With the Paralympics reaching their conclusion on Sunday, it really will all be over for the Olympic summer in London. But what comes next? What of the 2.5 km2 Olympic Park in the east of the city? Centre of the world’s attention for the past month or more, will it now be left to slide into obscurity? Here Breaking Travel News takes a look at the plans to turn it into one the most popular tourist destinations in the capital.
After a spectacular Olympic Games, the London 2012 Organising Committee (LOCOG) has been busy undertaking a huge transitional operation to make the Paralympic Games equally successful. Work has already been completed on many Olympic venues to transform them for the Paralympics ahead of the Opening Ceremony this evening.
Key people involved in the organisation of the London 2012 Olympic Games have been awarded Olympic Orders in recognition of their hard work and achievements over the last seven years. Jacques Rogge, President of the International Olympic Committee, presented gold Olympic Orders – the highest award of the Olympic Movement – to Seb Coe, chair of the London 2012 Organising Committee (LOCOG), and to Paul Deighton, LOCOG chief executive.