The UK could suffer from a slump in overseas visitor numbers as a result of the 2012 Olympics, according to VisitBritain. An estimated 320,000 foreign spectators are expected to attend, but a greater number of holidaymakers could avoid visiting the UK during the games due to the expectation of high prices and crowds in the capital.
Tourism organisation VisitBritain has outlined plans to work with secretary of state Jeremy Hunt to deliver the “best marketing strategy ever seen from a host nation” to promote tourism around the 2012 London Olympics. A £1 billion fund - financed by the private sector working in conjunction with the government - will be established to facilitate the plan.
Intercontinental Hotels Group, the world’s largest hotel company by rooms, is to create 3,500 new jobs in the UK as part of a major global expansion programme in the build up to the 2012 London Olympics. The announcement comes as part of a programme to open 1,400 hotels around the world over the next four years, which is expected to create more than 100,000 jobs.
As the city marks 1,000 days until the opening ceremony of the Olympic and Paralympic Games on 27th July 2012, a new report by Visit London reveals that in excess of £11bn will be invested into projects directly benefiting visitors to the city.
UK travel agent Thomas Cook has been unveiled as the latest sponsor of the 2012 London Olympic Games becoming a tier two sponsor in a deal believed to be worth more than £20m.
Commenting on figures from the Office for National Statistics showing a 10% fall in visits to the UK by foreign tourists, Liberal Democrat Shadow Culture, Media and Sport Secretary, Don Foster said:
Breaking Travel News is Rania Wannous, Corporate Communications Manager, Visit London, tells BTN about plans to target emerging markets for the London Ol Rania Wannous, Corporate Communications Manager, Visit London, tells BTN about plans to target emerging markets for the London Olympics 2012.