Novotel, Accor’s founding brand, has launched Longevity Everyday, a new vision designed to redefine how hotels support guests’ wellbeing and quality of life by making longevity practical, intuitive, and accessible through small daily habits. With more than 600 hotels across 67 countries, the brand is responding to the rapidly growing longevity economy, expected to reach $4.6 trillion for the travel and hospitality sector by the end of the decade, and to rising traveller demand for mental and physical wellness. The strategy will roll out from 2026 onwards across four pillars—Eat, Sleep, Move, Meet—through refreshed bedding, healthier and more sustainable dining, movement-focused experiences, and enhanced meetings and family offerings, all underpinned by a commitment to ocean preservation. At the heart of the initiative is the Novotel 37 Collective, a global community of wellbeing leaders and experts inspiring achievable, everyday choices that compound into long-term impact.

Accor’s premier properties in the UAE — Pullman Dubai Jumeirah Lakes Towers, Novotel Abu Dhabi Gate, and Ibis Abu Dhabi Gate — are proud to announce their participation in Arabian Travel Market (ATM) 2025, set to take place from April 29 to May 1, 2025, at the Dubai World Trade Centre.

Accor, a world leading hospitality group, announces the signing of a cooperation agreement with Azerbaijan Hotel Association.

Accor’s business rebounded significantly in H1 2022 after two years of pandemic-related disruptions. In Q2 2022, activity recovered to 2019 levels in all territories, apart from China and South East Asia. The rebound reflects the recovery of business and leisure travellers as borders reopened. This was accompanied by a sharp increase in prices.

Accor, global hotel operator and leader in Luxury & Lifestyle hospitality, operates a unique portfolio of brands covering all segments, from economy to luxury, in 110 countries. The Group is evolving its structure to capitalise on the transformation undertaken in recent years, consolidate its leadership positions, focus its efforts, strengthen its know-how, accelerate its growth and continue to improve its profitability