Accor has confirmed that six UK hotels signed by Danish-based real estate property group, Proark, will be opening under the Mercure brand by the end of the year. The hotels are located in key locations in Birmingham, Nottingham, Cardiff, Bedford, Telford and Harlow.
Accor has launched a new economy segment brand, greet. Alert to new trends, Accor claims the new flag is a sustainable tourism offer that combines environmental considerations with a socially responsible approach for travellers seeking authenticity.
The first sod was turned earlier on the construction of a brand-new hotel at Melbourne Airport. The 464-room hotel, created to serve Melbourne’s burgeoning conference and tourism markets, will be conveniently located steps from Terminal 4 within a new precinct known as The Hive.
Rixos Hotels has marked a major milestone in its Middle East expansion strategy after signing an agreement to manage its largest all-inclusive luxury resort on the Red Sea coast of Egypt.
Accor has appointed Karelle Lamouche to the role of chief commercial officer for Europe. In this newly created role, Lamouche will lead Accor’s commercial team with responsibility for driving the business revenue strategy for the company and its partners across all European markets.
Marc Dardenne most recently served as chief operating officer of Amaala, an ultra-luxury resort destination project on the Red Sea sponsored by the Public Investment Fund.
A flagship property within Accor, the hotel is now welcoming guests and visitors, following a careful three-phased restoration, which began in February 2017. The meticulous restoration led by acclaimed interior designer Alexandra Champalimaud was also supported by Aedas, a leading global architecture and design firm.
Accor has reported a 5.1 per cent rise in first-half operating profit, driven by restructuring efforts and robust demand in most regions. Consolidated EBITDA came in at €375 million in the first half of 2019.
Accor is set to debut its Raffles brand in Bahrain after signing an agreement with GFH Financial Group. The management agreement for Raffles Bahrain marks the start of a growing partnership between the two entities and consolidates Accor’s presence in the kingdom where it currently operates six properties.