VisitEngland launches new Facebook campaign

VisitEngland launches new Facebook campaign

Today VisitEngland, the national tourist board, launches a new Facebook App, ‘101 Things To Do Before You Go Abroad’.

Designed to inspire the nation to take more holidays in England, the new app will include the best of the very best English experiences. 

From star gazing in Europe’s first International Dark Sky Reserve in Exmoor’s National Park, to climbing England’s highest peak, Scafell Pike, the app will remind Britons of the fabulous range of experiences, only on offer here in England.

Following the exciting events of 2012, VisitEngland research shows that 60 per cent of the population feel more proud to be British, and 20 per cent plan to take more breaks in England as a result of the feel good factor. 

However, the tourist board also has evidence of a distinct lack of knowledge about what is on offer in England. 

The app is designed to fill that gap and stimulate a renewed buzz about England as a must see holiday destination.

VisitEngland is inviting trade and consumers to nominate their favourite English experiences by uploading suggestions and pictures to the app. 

Nominations will fall into six categories: Food & Drink; Arts & Culture; Health & Fitness; History & Heritage; Wildlife & Nature; and Because it’s awesome!

Once approved, the suggestions will be pinned onto a map of England so other visitors can view and then vote for their favourites.

Anyone to nominate or vote will be automatically entered into a prize draw to win a weekend break away.

The app will be live until March 10th and a selection of nominations will be announced during English Tourism Week (March 16th-24th), with the full 101 announced on St George’s Day (April 23rd).

James Berresford, VisitEngland chief executive said: “Only including 101 Things to do in England before you go abroad will be the challenge! 

“There is so much on offer in England which is capable of taking our breath away.  We hope this app will inspire Britons everywhere to take a holiday in England and remember that this is one of the best, if not the best destinations in the world.”

View the app here.