Annually, September 27th, World Tourism Day, is a day demarcated by the United Nations as an opportunity to showcase the importance of global tourism.
With dramatic changes sweeping across the globe, spotlighting travel and tourism elevates the importance of the sector on building a global community, nation by nation, and nation to nation.
As emphasized by Ban Ki-moon, UN Secretary-General: “In a world struggling for peaceful coexistence, tourism can build bridges and contribute to peace. Tourism’s contributions to development also advance the cause of global solidarity.
“At a time of profound global economic uncertainty, tourism’s ability to generate socio-economic opportunities and help reduce the gap between rich and poor is more important than ever.”
Successful entry and growth in the tourism industry requires making sure that the fundamentals are understood and in place.
Just months since its release, “Come Closer: How Tourism Is Shaping the Future of Nations,” by Anita Mendiratta, is fast gaining recognition by some global leaders and media as an informative and relevant reference guide for the tourism sector.
Written for public and private sector tourism leaders, with contributions from the UNWTO, WTTC, CNN international, The Travel Corporation, and international tourism authorities, the book’s recent listing on the world’s biggest bookseller, Amazon.com, reinforces the importance of the sector with apt timing as World Tourism Day nears.
David Scowsill, President and CEO, World Travel and Tourism Council (WTTC) , echoes the importance of getting the word out there to get tourism growing stronger, wider, and deeper.
“The global travel and tourism industry at 9% GDP is critical to countries across the world trying to move forward as developed and developing nations.
“This is especially true during this period of global economic crisis. For the industry to really work, and generate the jobs, revenues, investment, and trade that it is capable of, understanding of the central principles and practices of the industry is a must.
“The fact that the world’s biggest bookseller, amazon.com, has now begun worldwide distribution of “Come Closer: How Tourism is Shaping the Future of Nations” is a strong, overt statement of amazon.com’s belief in the importance of the global tourism industry.”