Expedia® Affiliate Network (EAN) today announces a partnership with Telegraph Media Group (TMG) that will see EAN provide selected online content for The Telegraph’s travel pages.
Visitors to The Telegraph’s travel pages will now have the ability to book hotel rooms directly through the website. With almost 140,000 hotels worldwide to choose from, customers can search the integrated TripAdvisor® ratings, Telegraph customers’ reviews and the expert opinions of the Telegraph’s travel writers, to help inform their decisions before making a booking. EAN’s best price guarantee will be valid on all bookings and customers will have access to its extensive customer-service infrastructure.
By allowing users to read Telegraph customer reviews and editorial articles about a hotel, and then book and pay on the same website, TMG has taken a significant step forward, and can now offer a genuinely comprehensive online travel experience.
Sean McDonald, VP Sales EMEA at Expedia Affiliate Network said:
“The Telegraph has long had a reputation as a leading source of quality travel journalism, and we’re very excited to be working with them on the expansion of their online travel retail business. The Telegraph’s Travel team has a fantastic vision for the development of its site, and we’re really looking forward to being a part of that, providing them with access to Expedia’s expansive hotel inventory.”
Leo Nelson, Digital Retail Director, TMG, commented:
“Our travel pages have a large readership of discerning travellers, whose tastes vary widely – so access to as large an inventory of hotel accommodation as possible was essential. In addition, we were looking for a partner that allowed us complete flexibility to shape the content to best suit our customers’ needs.
“At TMG we have always been at the forefront of digital developments, looking for new ways to interact with our audience and e-commerce is one of the areas we are excited to be exploring. We anticipate that these developments will also result in noticeable benefits for our advertisers. As The Telegraph becomes a place where readers come to buy, as well as find travel destinations, we expect to see a marked upturn in responses to advertising on our travel pages. ”
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