bluegr Hotels & Resorts has announced its luxurious five-star hilltop property is getting a re-brand.

For the past eight years, it has existed under the TUI Sensimar concept but moving forward, it will drop the tag altogether and be known as Minos Palace hotel & suites.

Communications manager, Katerina Mamidaki, explained: “We are so proud to be able to offer this stunning destination to more people and partners than ever before.

“We have been working with the best travel agents and tour operators across our other properties and so it is great to be able to build on these relationships with the UK market and give them a whole new – but established – property to add to their portfolio.”

Minos Palace has been one of Crete’s most romantic hotels since 1981.

To help usher in this new era for Minos Palace, they will be continuing with their resort-wide renovation plans, with 31 rooms across various categories getting the makeover treatment.

Elsewhere, the Culinarium Taverna will be redesigned and transformed to an all-day lounge bar.