Athens has clinched a prestigious title in the tourism realm, emerging as Europe’s Leading City-break Destination at the World Travel Awards 2024.
The announcement came during a glittering ceremony held in Berlin on Wednesday, coinciding with ITB Berlin, a major tourism exhibition. Athens, represented by its special pavilion at the EOT Pavilion, took centre stage at the event.

The honour was accepted by Ioannis Georgizas, Managing Director of the Development and Tourism Promotion Company of the Municipality of Athens (EATA), who expressed pride in the achievement. “We are thrilled to receive this important recognition, which puts our city among the best city-break destinations in Europe,” Georgizas remarked. “Athens offers a vibrant and inviting atmosphere, with new attractions for short getaways. It’s not just about our rich cultural heritage and sunny days; it’s also about our museums, modern cultural venues, fine dining, and authentic experiences in our neighbourhoods. At EATA, we’re committed to enhancing quality, sustainable tourism while ensuring Athenians’ quality of life.”

The accolade crowns Athens’ decade-long efforts, led by This is Athens, a project of the Municipality of Athens, to position the city as a competitive year-round city-break destination. In 2023, Athens welcomed over 7 million international visitors, setting a new record.
Athens was also nominated in five other categories at the World Travel Awards, including Top Cultural Destination, Top Meeting and Conference Destination, Top Cruise Destination, Top Convention and Visitors Bureau, and Top Sight for the Acropolis.

This isn’t the first time Athens has been recognised by the prestigious awards. In 2018, the Greek capital bagged the same title, beating out renowned cities like Amsterdam, Venice, and Paris. Over the past decade, Athens has earned several accolades at the World Travel Awards, including leading Cultural Destination worldwide in 2022 and 2023, and best Convention and Visitors Bureau in Europe for 2018 and 2022. The iconic Acropolis has also been celebrated as a top Tourist Attraction in 2014 and 2018.

Source: https://greekcitytimes.com/