Marriott International signs on for NBA Global Games
Marriott International and the National Basketball Association have signed a partnership that makes the global lodging company the Official Hotel of several marquee NBA events around the world.
The deal includes the NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015.
Marriott is the first company to partner with the NBA across international games on five different continents.
The partnership tips off in Johannesburg, South Africa during NBA Africa Game 2015, the first NBA game in Africa, and includes NBA events in 11 other cities across Brazil, Canada, China, Italy, Mexico, Spain, and the UK.
Together, Marriott International and the NBA will give Marriott Rewards members exclusive access to NBA games and events in these markets.
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Spanning Marriott’s global portfolio of 19 brands, Marriott Rewards will host a series of private meet-and-greets with NBA legends and players for its Elite members and invite fans to take a virtual trip in the #AroundTheWorld photo and social sharing experience.
The first Marriott Rewards NBA legends meet-and-greet will be co-hosted by The Protea African Pride Melrose Arch Hotel in Johannesburg.
Additionally, Marriott Rewards members in the US can look for the opportunity to enter in an upcoming sweepstakes for a once-in-a-lifetime chance to win a trip and tickets to an upcoming NBA global event.
“Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio,” said Karin Timpone, global marketing officer, Marriott International.
“Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests.”
NBA Global Games 2015-16, a series of preseason and regular-season NBA games around the world, includes a total of six NBA teams playing seven games in seven international cities.