Live Nation Entertainment and the Hertz Corporation today announced an extension of their strategic alliance through 2016.  The alliance, which began in 2011, will bring exclusive Hertz car rental offers to Live Nation fans, and drive business to Hertz’s leading North American equipment rental business, Hertz Equipment Rental Services.

“Hertz has enjoyed a mutually beneficial relationship with Live Nation and we’re excited to extend our sponsorship for another three years,” commented Hertz Chairman and CEO, Mark P. Frissora.  “This collaboration enables Hertz to tap into and reward loyal music fans, offering special discounts and unique promotions while fulfilling car and equipment rental needs across the country of Live Nation’s production teams.”

Hertz and Live Nation are kicking off the upcoming summer travel and concert season with an exciting gift with rental promotion where consumers can receive $50 Ticketmaster Ticket Cash™ and 10% off their Hertz rental with qualified weekly rentals.  The promotion is running through June 22.  Visit www.hertz.com/ticketmaster for further details.

“Hertz continues to see the value of the Live Nation digital and venue platforms to reach millennials and drive revenue for their business,” said Russell Wallach, president, Live Nation Media and Sponsorship. “Hertz will also be running a number of promotions throughout the year to give our fans great deals and discounts on car rentals.”

As the official car and equipment rental partner of Live Nation in the United States, Hertz has been fully integrated into all consumer touch points across Livenation.com and Ticketmaster.com to provide special car rental offers for fans traveling to their live events.  In addition, Hertz and Hertz Equipment Rental Services will play an important role in supporting the production and operational needs of Live Nation venues and festivals across the country.