Kuoni enters Scottish market

Kuoni enters Scottish market

Kuoni, the award-winning luxury holiday provider, is delighted to be marketing Kuoni within Barrhead Travel retail outlets in Scotland. The company has decided to feature a dedicated Kuoni area in four of Barrhead Travel’s existing offices, Oswald Street Superstore in Glasgow, East Kilbride, Cumbernauld and Aberdeen with more planned throughout Barrhead Travel’s 36 office estate.

This is Kuoni’s first foray into Scotland with a physical presence unlike England where they have 21 shops of their own and will launch in-store concessions in selected John Lewis outlets this autumn. The decision to partner with Barrhead was made due to Barrhead Travel having already demonstrated that they are an excellent distribution channel for Kuoni products.

Amanda Darrington, Kuoni UK National Sales Manager commented: “We are delighted to be partnering Barrhead Travel in Scotland in four of their stores whom we have been working with for many years. We admire Barrhead’s innovative approach and look forward to working more closely with them as our Specialist Elite Agent in Scotland.”

Barrhead will also be tailoring holidays to suit the customer’s personal wishes using Kuoni ground arrangements incorporating activity such as cruising. Kuoni is the UK’s leading provider of luxury travel and has been creating holidays with a spirit of adventure for 106 years and today their knowledge and expertise spans an amazing 88 countries.

Barrhead Travel chairman Bill Munro said: “I am delighted to be able to welcome Kuoni to our stores in Scotland. We have had an excellent relationship with Kuoni in the past and we really think the decision they have made to position themselves in our stores is the right one. I believe it will really enhance our offering to the travelling public as Kuoni is such an exclusive brand which is not sold through all agents in Scotland, and it really demonstrates the commitment to the joint branding of Kuoni and Barrhead.”

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Barrhead Travel already specialises in so many areas of the travel industry and by employing over 600 staff many of whom are specialists in particular destinations, Bill Munro believes this could usher in a new kind of bespoke holiday available to the public who are becoming travel savvy and looking for something new and different, such as a Maldives honeymoon or safari holidays.

“We are known for being able to offer our customers the best holidays at the best value, especially with this luxury brand in partnership. It will allow us not only to sell brochured Kuoni holidays but also tailor-make holidays for customers with Kuoni ground arrangements. That way we can offer customers great value while retaining the level of quality that customers booking holidays of this calibre expect.”