Sabre Hospitality Solutions, the industry’s leading global hospitality technology company, today announced that Room Key, a new online hotel search engine owned by six of the world’s leading hotel companies, now has access to real-time rates and availability for participating hotels in Sabre’s SynXis Central Reservations System. The implementation of this partnership gives SynXis CRS hotel partners a new way to drive unique traffic and bookings to their hotel’s own website.
“Our customers have asked us to help facilitate and strengthen their overall consumer distribution strategy and this new relationship with Room Key addresses that exact need,” said Felix Laboy, president of Sabre Hospitality Solutions. “Last week we completed the first implementations with several of our large SynXis CRS customers and it was flawless. The connection is now available to all of our CRS properties who want to participate.”
Launched in January of this year, and founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation, or their respective affiliates, Room Key is designed to deliver relevant hotel information in an experience tailored for ease of hotel shopping. In May, the company peeled off the beta tag from Roomkey.com and enhanced the site’s offerings with the launch of new tools for travelers including integrated consumer reviews and a shortlist tool poised to transform hotel shopping into an interactive, social experience. Also in May, Roomkey.com welcomed nearly 4 million visitors, and launched its social media presence via Facebook (www.facebook.com/roomkey).
“Our partnership with Sabre Hospitality Solutions marks the first CRS to go live on Room Key and enables us to continue to increase the breadth and depth of hotel properties available to the nearly 4 million monthly visitors to our site,” said John F. Davis III, chief executive officer of Room Key. “By listing the independent hotels and hotel chains represented via Sabre’s SynXis CRS, we make further progress on our mission to enable travelers to book the right hotel, in the right place at the right price.”