Emaar Hospitality Group has appointed hospitality veteran Mark Kirby as the area general manager of four premium luxury hotels under Address Hotels + Resorts.

Bringing more than two decades of regional and international experience, Kirby will drive all aspects of the hotel operations of Address Downtown and will oversee Palace Downtown as well as the soon to open Address Fountain Views and Address Sky View.

He is mandated with strengthening the iconic flagship hotel, Address Downtown’s brand distinctiveness and directing operations, marketing, sales and administrative functions of the hotels.

Previously, Kirby was the general manager of Armani Hotel Dubai for the last four years and was responsible for directing the commercial strategy and the all-round operations of the hotel, ensuring that it sustains and builds on its reputation as one of the world’s most admired properties.

Olivier Harnisch, chief executive of Emaar Hospitality Group, said: “Mark Kirby brings homegrown hospitality expertise and strong insights on the market trends that will add value to the four Address hotels.

“His passion and extensive knowledge will be invaluable in setting new standards for excellence, innovation, and extraordinary guest service at the hotels.”

A highly motivated and experienced professional, with a bachelor’s in hospitality management from the University of Central England in Birmingham, Kirby has demonstrated dynamic leadership, while focusing on ensuring strong levels of productivity and resource use efficiency.

Kirby said: “A premium luxury brand, Address Hotels + Resorts has brought a fresh identity to the global hospitality and service.

“Our focus will be to continue underlining the positioning of the existing and upcoming hotels under Address Hotels + Resorts, as ‘Where life happens’ by offering engaging and personalised guest experiences.

“Whether for business or leisure, we are committed to delivering gracious hospitality and exceptional service standards in a premium lifestyle environment.”

Under Kirby’s leadership, Armani Hotel Dubai clinched several global recognitions, from outstanding design and architecture to exceptional dining and lifestyle facilities in the region.

The property was recognised as the World’s Leading Hotel in 2018 by the World Travel Awards.

Later this year, the Armani Hotel Dubai will host the World Spa Awards.