Jumeirah Emirates Towers, part of Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, has been awarded the internationally-renowned Green Globe Certification (GGC) following a recent sustainability audit.
The five-star Jumeirah Emirates Towers has been consistently developing its green policies in line with its Corporate Social Responsibility (CSR) program and is the first of the Jumeirah Hotels&Resorts to be accredited with Green Globe Certification.
GGC is the premier worldwide sustainability stamp for the tourism industry and more than 800 businesses in 50 countries have so far met the 349 exacting standards. Jumeirah Emirates Towers achieved a compliance score of 85 percent against the Green Globe Standard for Sustainable Travel&Tourism. Actions taken to improve sustainability performance already resulted in substantial cost savings for the hotel. The hotel now has an ambitious goal for 2012: to reduce energy use by 5 percent through initiatives such as LED light implementation and energy-efficient coolers.
In addition to the recent GGC certification, Jumeirah Emirates Towers is also recognized for its broad CSR program, which includes an extensive list of green initiatives, such as energy and water reductions throughout the hotel, a Sustainability Management Plan, an integrated room automation system, and a Building Management System, which monitors and controls the air conditioning and electrical devices when guests enter or leave their room.
Jumeirah Emirates Towers also launched a “Daily Environmental Package” for meetings, offering customers the opportunity to choose a greener and more affordable option than a regular “Daily Delegate Package;” it includes, for example, filtered water placed in carafes on the tables throughout a meeting instead of offering individual 300 ml plastic bottles to each participant.
Jumeirah Emirates Towers even encourages tenants of its Office Tower to go green. Earlier this month, the hotel supported the “Green Vision” launched by the Prime Minister’s Office, which ensures all employees will adopt best practices for conservation of the environment. And once again this year, Jumeirah Emirates Towers will dim down the lights during Earth Hour, taking place on Saturday, March 31 from 8:30 pm to 9:30 pm.