The Jordan Tourism Board’s (JTB) stand displayed its new design, first revealed at World Travel Market (WTM) in London in November 2011, with a 3D entrance depicting the Siq and the path to the Treasury at Petra. It was also awarded a certificate for the 5th Best Stand at ITB.
Acting Managing Director of JTB, Dr. Abed Al Razzaq Al Arabiyyat, attended, along with HE Nayef Al Fayez, Minister of Tourism&Antiquities. Participating co-exhibitors included 16 hotels and tour operators, in addition to Royal Jordanian and the Aqaba Special Economic Zone Authority.
Moreover, HE Al Fayez spoke on two panels; one titled Tourism Trends and Outlook in the Mediterranean ( www.itb-berlin.de/en/Events/Termindetailseite.jsp?eventDateId=198497 ), about the situation in the Arab world and the adjustments that the tourism industry has had to make after the Arab Spring. What is more, JTB’s Social Media&Communications Editor, Reine Gammoh, spoke about the great success of JTB’s online marketing campaigns at a panel titled New Kids on the Blog: How Destinations Can Succeed in the Blogosphere