The Bermuda Tourism Authority has announced Victoria Isley has been appointed to the position of chief sales and marketing officer with the organisation.

Isley, a 20-year veteran of the tourism and hospitality industry will oversee all of the Bermuda Tourism Authority’s sales and marketing efforts in North America based out of its New York office.

She will start her new position on June 2nd 2014.

Bill Hanbury, BTA chief executive, said: “Vicki Isley brings an extraordinary level of marketing and sales expertise to the effort of repositioning Bermuda as one of the world’s pre-eminent tourism destinations.

“Her decision to join our team is another indication of Bermuda’s serious intention to compete with other top-level tourism destinations in the US and across the globe. We’re excited that she is joining our team.”

Isley previously served as the chief operating officer for Destination Marketing Association International.

In her role with DMAI, Isley oversaw the association’s integrated executive team, which included marketing and communications efforts, membership and business development, professional development and meetings departments, as well as its convention sales products.