InterContinental Hotels Group is opening its first EVEN Hotels property in Norwalk, Connecticut.
Launched in 2012 and based in the US, EVEN Hotels is IHG’s newest lifestyle and wellness hotel brand.
It is designed to meet the large and growing demand for wellness-minded travellers to maintain their balance on the road.
The announcement comes ahead of the opening of our first HUALUXE Hotels and Resorts property, the first luxury international hotel brand designed specifically for the Chinese guest.
There are four other EVEN Hotels in the pipeline including two properties in midtown Manhattan; one in Brooklyn, New York; and one in Rockville, Maryland, which is expected to open before the end of July 2014.
The brand’s key markets include the Tri-state area, the Washington, D.C. area, San Francisco, Chicago, Denver, Portland, Seattle and Los Angeles.
Commenting on the opening, Kirk Kinsell, president, the Americas, IHG said: “Today is truly a milestone for IHG as we announce the opening of our first EVEN Hotels property in Norwalk and prepare to open our second in Rockville, Maryland later this month.
“We know that for the traveling public, the ability to maintain their health routine while on the road is becoming more and more important and EVEN Hotels provides the tools and encouragement to make healthier choices while on the road at an approachable price point.
“Through a carefully designed hotel and service culture, created with the needs of our target guest at the core, we know EVEN Hotels can deliver a better experience to travellers for whom wellness is so important.
“We firmly believe that the EVEN brand will be a key driver in market share growth in the U.S. as well as a unique, differentiated choice for our franchise owners,” added Kirk.
The EVEN brand helps travellers make healthier choices that impact every aspect of their personal wellness at an affordable price point.