Marking the one-year anniversary of its global welcome program for Chinese travelers, Hilton Hotels & Resorts unveils limited-edition “Water Dragon” slippers designed for Hilton by iconic international fashion designer Vivienne Tam.
The signature slippers will be available beginning this month exclusively for guests of Hilton Huanying, the Hilton Worldwide program offering tailored welcome experiences for Chinese travelers at 70 participating hotels in 23 countries. Travelers can now find the slippers available for purchase on www.hiltontohome.com.
The stylish slippers feature a mirrored design of two intricate inward-facing blue dragons swimming in a turquoise “sea” - a common symbol of optimism, harmony and fulfillment in Chinese culture. Featuring rich shades of blue inspired by the Hilton Hotels & Resorts signature color, the slippers celebrate the Year of the Dragon and are available in a men’s and a women’s size and made of soft terry cloth, plush cushioning at the toe and a textured sole.
“To give travelers a sense of comfort, I was inspired by the Chinese Water Dragon when creating these slippers exclusively for Hilton Hotels & Resorts,” said internationally acclaimed fashion designer Vivienne Tam. “The Water Dragon bestows optimism, harmony and fulfillment, which are feelings we often seek when traveling. Although we may cross many oceans, home is the harmony within. I’m pleased to provide Chinese travelers staying with Hilton a warm welcome on their journeys.”
Launched August 16, 2011, Hilton Huanying takes its name from the Chinese word for “welcome,” and extends authentic experiences with amenities and services tailored to Chinese travelers. The program has grown to 70 participating properties in 23 countries across Hilton Worldwide’s portfolio of brands, encompassing destinations popular among Chinese visitors—- from San Francisco, New York City and Hawaii to London, Tokyo and Sydney. The rapid growth of this program points to how quickly regions around the world are seeing an increase in arrivals from Chinese visitors. Globally, bookings in the first seven months of the year by guests originating in China increased 129 percent at Hilton Huanying participating hotels over the same period last year. Hilton HHonors, the guest loyalty program for Hilton Worldwide’s ten distinct hotel brands, has seen an increase of enrollment within China by 81 percent this year, which demonstrates growing affinity among Chinese travelers.
“Vivienne Tam’s East-meets-West signature design philosophy aligns with the authentic and contemporary experiences we share with our guests around the world,” said Dave Horton, global head, Hilton Hotels & Resorts. “Caring for travelers with a global perspective and providing a warm welcome through programs such as Hilton Huanying are at the heart of who we are.”
Hilton and Vivienne Tam are also offering shopping benefits in celebration of the one-year anniversary of Hilton Huanying. Members of Hilton HHonors and the Hilton Hotels & Resorts Facebook, Weibo and Twitter communities can save 20 percent on regular-priced merchandise while browsing Tam’s new Fall 2012 collection on www.viviennetam.com. The exclusive offer is valid for purchases made August 15 through September 15, 2012 and shipped to U.S. addresses. Shoppers purchasing the slippers and other signature Hilton items on www.hiltontohome.com/VTHILTON can save 20 percent on their purchases through September 30 by entering code VTHILTON.*
Hilton is giving away limited supplies of the slippers to travelers engaging with @HiltonHotels on Twitter and the official Hilton Weibo channel. In addition to finding fashion tips from Tam on the Hilton Hotels & Resorts Facebook and Twitter pages, visitors to the lobby of Hilton New York Fashion District can get an exclusive preview of four signature looks from Tam’s Fall 2012 collection, in advance of the collection’s debut in retail stores. These looks will be on display from August 9 through September 15 at the Manhattan hotel (152 West 26th Street).
Travelers can access a list of participating Hilton Huanying hotels at www.hilton.com/huanying, or purchase the slippers at www.hiltontohome.com.