Hertz for Heroes: Honoring the nation’s military

Hertz for Heroes: Honoring the nation’s military

The Hertz Corporation continues honoring the nation’s military through “Hertz for Heroes” and announces its commitment to donate a portion of each car rental reservation booked on Hertz.com from November 11 through November 12, 2012 and a portion of every equipment rental contract opened between November 1 and November 11, 2012 to DAV. In addition, Hertz has been named the Official Sponsor of the inaugural Battle On The Midway, with NCAA team San Diego State University taking on Syracuse University aboard the USS Midway aircraft carrier on November 9, 2012.

“With more than a million members, the DAV is dedicated to empowering veterans to lead high quality lives with respect and dignity,” commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. “These are our brothers and sisters and neighbors throughout our communities; men and women who deserve our thanks and recognition for their sacrifice on behalf of our country.  Hertz is privileged to once again honor our veterans and support DAV’s mission of providing hope to our servicemen and women.”

“Hertz is showing a sincere level of commitment to our nation’s heroes in very meaningful ways,” said Arthur H. Wilson, DAV’s National Adjutant. “Their commitment to add veterans to their workforce (or team) answers a critical need and their support of our mission helps us ensure our nation lives up to its promises for those who’ve served.”

The Battle On The Midway is set for a 5:00 p.m. PST start on November 9 and will be televised nationally by FOX Sports Network. The broadcast team for the Battle on the Midway will be Hall-of-Fame broadcaster Dick Enberg, five-time NBA champion, Steve Kerr, and Erin Andrews.

Travelers finalizing their holiday travel plans or those needing equipment to help deck their halls are encouraged to join the effort by going to www.hertz.com to make car reservations or www.hertzequip.com to see Hertz’s array of equipment available for rent.


Hertz for Heroes, a project initiated by Hertz employees with military backgrounds, was formerly launched in 2011 when the company donated 40,000 free weekend rentals to vets returning home from overseas.  Hertz for Heroes was expanded when the Company joined the White House’s Veteran’s Hiring Initiative, Joining Forces, led by the First Lady and Dr. Jill Biden.  In support of Joining Forces, Hertz launched a military hiring portal, http://hertz.jobs/military that allows veterans and their family members to view and apply for available Hertz jobs across all company divisions. To date, Hertz has hired more than 300 veterans, meeting its commitment to the Joining Forces initiative.  Hertz for Heroes has logistical and distribution support from the 8500 member National Defense Transportation Association, (NDTA).

Operating one of the youngest and most diverse fleets in the industry, Hertz is committed to offering its customers the most technologically innovative products and services available that results in the fastest, easiest and most valued rental experience.  This includes Hertz ‘Carfirmations’, a mobile SMS text and email service that confirms a Gold member’s reservation and advises them of their car and location prior to arrival at the Hertz facility;  ‘Gold Choice’ which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area;  Counter By-Pass and e-Return which allows customers to bypass counter lines and go directly to their cars and then return their vehicles with the fastest car rental drop off that includes an email receipt within hours. These are all free services for Hertz Gold Plus Rewards members which is free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk. Finally, Hertz pioneered vehicle specific reservation capabilities via its collections series and has the largest fleet of make and model reservable cars in the industry.