Orbitz Worldwide, Inc today announced that Hawaiian Airlines has entered into a multi-year partnership with Orbitz Worldwide Distribution, launching a private label solution to power both hotel and dynamic package bookings on the airline’s website, www.hawaiianairlines.com. Serving over 8 million passengers annually on 190 daily flights, Hawaiian Airlines is a leading provider of travel within the Hawaiian Islands and also nonstop flights between Hawaii and Asia, Australia and the western United States.  The multi-year agreement enables Hawaiian Airlines to leverage Orbitz Worldwide’s proprietary technology, which extends exclusive vacation package and hotel deals to customers on the Hawaiian Airlines site.

Customers travelling between Hawaii and Asia, Australia or the United States also have access to deals at tens of thousands of hotels worldwide when they book through the Hawaiian Airlines site. Additionally, the Orbitz partnership enables Hawaiian to provide hotel suggestions for customers who initially use the site to book air travel only and will allow it to award HawaiianMiles for booking hotels and packages on the site in the future.

“We are excited to leverage the superior merchandising capabilities offered by Orbitz, and are delighted that our partnership will also enable us to further strengthen our relationships with many Hawaii hotels,” said Peter Ingram, Hawaiian’s chief commercial officer.  “We’re pleased to be offering our valued customers an expanded selection of products and destinations, as well as the Orbitz private label sales and service team to support them at every turn.”
“Hawaiian Airlines is a very strategic partner for Orbitz due to the market it serves, its loyal online customer base, and its commitment to offering great value in vacation packages to its customers,” added Ronnie Gurion, president, Orbitz Worldwide Distribution.  “Following a highly competitive review process to determine the ideal travel technology partner, we are thrilled to provide the most flexible solution and an ability to offer superior customer value through specially promoted pricing.”

Orbitz powers travel solutions for thousands of partners, including six of the top North American airlines.  Orbitz Worldwide Distribution offers a range of private label solutions for partners of all sizes, including hosted HTML services that can be launched in a matter of days with no upfront costs, XML solutions that allow full control of the user interface, and end-to-end custom developed XML and HTML solutions that can be fully tailored to meet the unique requirements of more complex partners – all supported by a global team of private label sales and service professionals.