World Travel Market 2013 has confirmed an impressive line up of social media speakers including senior executives from both Facebook and Google.

The WTM Travel Perspective programme, sponsored by Global Distribution System Sabre and part of the content to support the new The Travel Tech Show at WTM, starts on Tuesday November 5th with a keynote session from Facebook head of travel Lee McCabe.

The session - entitled Facebook and Targeting: Finding the People that Matter to You - will explore how powerful Facebook is as an advertising platform.

“Travel is in Facebook’s DNA.

“More people share their travel milestones on Facebook, such as departing for a holiday or sharing a photo from their travels, than any other important events,” McCabe said

“In fact, more than 70 per cent of Facebook users update their status and/or share photos while on holiday.

“This is why travel companies are reaching out to Facebook to find the people that matter to them.”

The session takes place in South Gallery Rooms 23-26 at 10:30.

Wednesday November 6th sees Google industry head for tour operators Sarah McDonald take the stage as the first keynote speaker of the day.

McDonald joined the Google Travel team in 2006, acting as digital consultant to online travel agencies and hotel suppliers throughout Europe.

Prior to Google she worked for student travel agent STA Travel as internet sales and marketing manager.

The session takes place in South Gallery Rooms 19-22 from 10.30.

Reed Travel Exhibitions, senior director, World Travel Market, Simon Press said: “I am delighted to be able to welcome senior speakers from both Google and Facebook to WTM 2013.

“The WTM Travel Perspective Programme has been incredibly popular since being introduced in 2011, and this year’s programme looks set to be even better attended.”