HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?
How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.
AirAsia Super App and Google Cloud Forge Strategic Collaboration
Cloud-powered co-innovation ecosystem of capabilities and talent a force multiplier in engaging consumers and meeting their needs across all facets of life
UNWTO partners with Google to drive tourism recovery
The United Nation World Tourism Organisation and Google have signed a new agreement to work together and lead global recovery of tourism through innovation, education and market intelligence.
Sabre inks decade-long partnership with Google
The ten-year-strategic partnership with Google will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers.
Amadeus Master Pricer moves to Google Cloud
Amadeus has reached a landmark moment in its systems infrastructure as it begins to deploy its shopping applications onto Google Cloud servers following the decommissioning of its mainframes.
ITB Berlin: UNWTO strikes skills partnership with Google
Fostering knowledge, education and growth in tourism will be at the centre of a partnership announced today between Google and the United Nations World Tourism Organisation.
Tourism Toronto partners with Google for new research project
The strategy will see Tourism Toronto tap into the latest in trends, insights, data and technology from Google, providing a deeper level of consumer insights and rigorous measurement for its key visitor markets to develop the region’s growing tourism sector, while also offering additional insights for members.
Air New Zealand turns to Pixel Buds to overcome language barrier
Air New Zealand is turning to technology to tackle the language barriers that often arise during travel. The airline is one of the first corporates globally to trial a customer service use case for Google’s wireless Bluetooth Pixel Buds headphones which enable live translation of 40 languages via Google’s Pixel handset.
Google Street View adds Hamad International Airport
Hamad International Airport has seen the launch of Google’s 360-degree street view imagery of Qatar’s state-of-the-art airport as part of its digital strategy. Street View Special Collects is a feature of Google Maps that lets users explore places around the world such as landmarks, natural wonders, and culturally and historically significant sites.
Google Play Music links with TripAdvisor for summer music
With summer fast approaching and many people beginning to research their trips, TripAdvisor has teamed up with music-streaming service Google Play Music to provide travellers with two months of free access to curated playlists tailored specifically for popular travel destinations across the globe. The new feature aims to transport travellers to their destination of choice via locally-themed playlists.
Ryanair welcomes eDreams changes following High Court action
Ryanair has welcomed changes made to the eDreams display on the Google search page, less than 36 hours after the low-cost carrier initiated legal proceedings against both companies to stop consumers being deceived. The eDreams paid advertising has been amended to now read ‘Ryanair Flight on eDreams’, instead of ‘Ryanair: Cheap Flights’.
Club Med brings Google Street View to Maldives
Holiday company Club Med has launched partnered with Google Street View to bring prospective holiday makers up close and personal in the Maldives. With an ever expanding reach, Google Street View has helped people explore searing deserts, the deep cold of Antarctica as well as the depths of the Grand Canyon.