How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.

The United Nation World Tourism Organisation and Google have signed a new agreement to work together and lead global recovery of tourism through innovation, education and market intelligence.

Amadeus has reached a landmark moment in its systems infrastructure as it begins to deploy its shopping applications onto Google Cloud servers following the decommissioning of its mainframes.

The strategy will see Tourism Toronto tap into the latest in trends, insights, data and technology from Google, providing a deeper level of consumer insights and rigorous measurement for its key visitor markets to develop the region’s growing tourism sector, while also offering additional insights for members.

Hamad International Airport has seen the launch of Google’s 360-degree street view imagery of Qatar’s state-of-the-art airport as part of its digital strategy. Street View Special Collects is a feature of Google Maps that lets users explore places around the world such as landmarks, natural wonders, and culturally and historically significant sites.

Ryanair has welcomed changes made to the eDreams display on the Google search page, less than 36 hours after the low-cost carrier initiated legal proceedings against both companies to stop consumers being deceived. The eDreams paid advertising has been amended to now read ‘Ryanair Flight on eDreams’, instead of ‘Ryanair: Cheap Flights’.