Delta Air Lines has launched an online marketplace to provide all SkyMiles members with a new way to redeem miles for hotel rooms, car rentals and merchandise. Delta teamed up with LoyaltyEdge from American Express to leverage its rewards program experience and extensive redemption offerings to provide the online SkyMiles Marketplace. SkyMiles members can now redeem miles - or a combination of miles and money - in new ways with more choice and flexibility by visiting marketplace.delta.com.
The SkyMiles Marketplace offers a customer-friendly online experience for members who are looking for additional ways to use Miles. The marketplace offers more than 6,000 items, including:
* Hotel room and car rental bookings
* Appliances and personal electronics
* Sports and leisure apparel
* Luggage, handbags, jewelry and other accessories
“We are starting the year with exciting and innovative new options for our members to redeem their miles,” said Jeff Robertson, vice president - SkyMiles program. “The SkyMiles Marketplace provides all SkyMiles members with new travel-related redemption opportunities and brand-name retail merchandise and helps deliver on Delta’s commitment to lead the industry in building a best-in-class loyalty program.”
“Based on our long history in the loyalty business, we know that a valuable rewards program builds strong customer loyalty and engagement, resulting in long-term relationships,” said Ralph Andretta, executive vice president, Cardmember Services, American Express. “We’ve created LoyaltyEdge from American Express to team up with key strategic partners to help develop or enhance their loyalty programs. We’re delighted to be working with Delta to provide the enhanced SkyMiles Marketplace and offer SkyMiles members more choice and flexibility in the way they can use their miles.”
Through the relationship, LoyaltyEdge will provide the SkyMiles Marketplace’s e-commerce portal and redemption offerings.
The award-winning Delta SkyMiles program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle, Delta Connection carriers, Delta AirElite and other SkyTeam airlines. Additional mileage-building opportunities are offered through more than 140 worldwide partners such as the Delta SkyMiles Credit Card from American Express (available in the U.S. and 11 other countries), Delta SkyMiles Check Card, participating hotels, car rental companies, restaurants, SkyMilesShopping.com, floral and gift retailers, financial and realty services, and more. Now in its 28th year, SkyMiles is one of the longest-running and most successful loyalty programs in the travel industry. It was named “Best Domestic Frequent Flyer program” for 2007 through 2009 by readers of Executive Traveler magazine and “Best Frequent Flyer Program” for 2006 through 2009 by Business Traveler magazine.