Continental Airlines (NYSE: CAL and CAL.A) today announced an online promotion that will provide up to 4,000 OnePass bonus miles for customers who, for the first time, use the airline’s website (http://www.continental.com/) to book a Continental flight.
“Continental recognizes the Internet’s ability to add value to and simplify the travel planning experience,” said Continental’s Vice President of Marketing Programs Richard Metzner. “This offer leverages the value of our website, Continental.com, and our frequent flyer program, OnePass, to make purchasing travel online immediately rewarding.”
This offer is valid for Continental flights booked and flown between now and Dec. 31, 1999. The 4,000 mile bonus consists of a 3,000 mile first-time purchase bonus and an existing 1,000 bonus for E-Ticket purchase.
Continental Airlines’ website (at or America Online keyword: Continental) continues to be top-rated among consumer polls. This summer, the website was rated No. 1 in customer satisfaction for the third consecutive time by NPD Online Research. Also, Gomez Advisors recently ranked Continental.com number one in the Internet Airline Scorecard, which ranked the performance and quality of 12 airline websites.
Continental Airlines is the fifth largest airline in the U.S., offering more than 2,200 departures daily to 130 domestic and 85 international destinations. Operating major hubs in Newark, Houston and Cleveland, Continental (http://www.continental.com) has extensive service throughout the Americas, and to Europe and Asia. Continental recently initiated a strategic global alliance with Northwest Airlines. Continental is in the top half of FORTUNE magazine’s “100 Best Companies to Work for in America,” and has won first or second place Frequent Flyer Magazine and J.D. Power awards for four consecutive years. Continental has received numerous awards for its BusinessFirst premium cabin (Condé Nast Traveler, OAG Official Airline Guides, Entrepreneur and Smart Money magazines), OnePass frequent flyer program (InsideFlyer’s Freddie Awards) and overall operations and management (Air Transport World’s 1997 Airline of the Year).