Westin Hotels & Resorts is forming the Westin Renewal Council, a panel of six lifestyle experts who will advise on initiatives that bring to life the brand’s positioning of personal renewal. Westin partnered with Creative Artists Agency (CAA) of Los Angeles to identify top experts to provide tips and editorial content for a new dedicated website along with the hotel industry’s first signature in-room television channel. The Renewal Council—which includes trainer to the stars David Kirsch, renowned psychologist Dr. Dale V. Atkins and TV’s home-makeover consultant Vern Yip—will provide a full range of advice that will help guests lead happier, more fulfilling lives.
Westin will introduce the Renewal Council to hotel guests through an exclusive in-room television channel to include lifestyle content and renewal-inspired programming. Working with Westin and their in-room entertainment group, Council Members will help develop programming specific to their areas of expertise and advise on the direction of the channel, which is in development and anticipated to begin appearing in rooms in the beginning of 2008.
Westin also announced today the interactive website www.findrenewal.com, where visitors—Westin guests and non-guests alike—can read advice, recipes and tips from the Renewal Council, organized in helpful categories such as “Unwind”, “Energize” and “Create”. Ranging from how to infuse your workspace with personal style to eating well for better performance on the road, the daily tips are available via email and RSS feed and can also be delivered directly to users’ desktops or blogs via a custom widget. Designed by digital brand consultants Electric Artists, findrenewal.com is the only place on the Internet that brings together renewing tips from such an esteemed and independent variety of professionals.
“The Westin Renewal Council was introduced to help people live their best lives,” said Sue Brush, senior vice president of Westin Hotels & Resorts. “With an in-room channel for guests and a dedicated website that features rich content cultivated by the council, our hope is to be a daily resource for people in search of simple and meaningful ways to enrich their lives.”