Hilton signs up with HMC in Asia

HMC (Hospitality Marketing Concepts) has been selected by Hilton International Asia Pacific as the preferred vendor to implement and manage a private-label membership program throughout Asia. The appointment follows a successful 10-year partnership with Hilton Hotels in China.

The new program has been revamped and renamed the “Hilton Premium Club,” a first-class membership club, offering recognition and benefits at selected participating hotels throughout Asia. Members will enjoy a variety of special member-only benefits and privileges designed to reward and recognize valued Hilton guests. The 12-month membership also provides the member with unlimited complimentary dining at any of the participating hotel restaurants when accompanied by one or more paying guests.

“The impact of successful Membership Programs cannot be underestimated,” said Karen Kennedy, regional director of business development for Hilton International Asia. “This partnership with HMC gives our hotels turn-key solutions that will generate fast results. We are looking to HMC’s extensive experience to manage a world-class program that will embody the Hilton philosophy.”

“We are very excited to be selected as the operator of the Hilton Premium Club,” said Mokhtar Ramadan, CEO for Hospitality Marketing Concepts. “HMC’s appointment as the preferred vendor is the natural progression for what has been an extremely strong and profitable partnership in China. Hilton Hotels have proven to be true partners who know how to maximize the benefits of a membership program and use the various marketing tools that HMC brings to the table. We are looking forward to growing the new Premium Club throughout the region, and expanding our partnership with the Hilton Group.”

Hilton has also been nominated this year for a



World Travel Award as World’s Leading Hotel Brand.