Branson makes James Bond debut

4th Jul 2006

Sir Richard Branson, Virgin Atlantic check-in staff and one of the airline’s Airbus A340-600s are to appear in the new James Bond movie, Casino Royale, scheduled for release in November this year.
As a global partner of the film, Virgin Atlantic will help promote the release of the movie, the 21st James Bond encounter, which will be released worldwide on November 17th.

Sir Richard appears in Casino Royale during a check-in sequence at Miami Airport, one of Virgin Atlantic’s 27 destinations. The airport sequence also includes members of Virgin Atlantic’s cabin crew.

Directed by Martin Campbell, and produced by Michael G. Wilson and Barbara Broccoli, Casino Royale stars Daniel Craig as James Bond, Eva Green as Vesper, Mads Mikkelsen as Le Chiffre, Caterina Murino as Solange and Judi Dench as M. James Bond is one of the movie industry’s most successful fictional characters; the last three Bond films have grossed over $1billion at the box office.

Newly-appointed to ‘00’ status, James’ first mission puts his life and career at risk, forever shaping the man and the agent that he will become. Searching for the connection between a trail of torn playing cards and a series of recent bombings, Bond discovers Le Chiffre, banker to the world’s terrorists. In order to stop him and bring down a terrorist network, Bond must beat Le Chiffre at his own game. Never has so much depended on a single hand of poker.

Sir Richard Branson, Chairman of Virgin Atlantic, commented: “James Bond is original, cool and sophisticated - just like an airline I know. Virgin Atlantic is delighted to be a global partner of the new James Bond movie Casino Royale and I’m just a little excited to be playing a cameo role in the film. Having met Daniel Craig and the rest of the team on set, I have no doubt that Casino Royale will be one of the most successful James Bond films ever.”


Later this year, Virgin Atlantic will launch a series of promotional and marketing initiatives connected with the movie, which has been filmed in the UK, the Caribbean and in Prague.


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