Star Alliance educates agents

A Star Alliance campaign is using an innovative online interactive educational tool to target travel agents and corporate travel planners/bookers in the US.

The airline alliance has launched its “Explore the World with Star Alliance” campaign (www.explorestaralliance.com) this week.

“Travel agents and corporate travel planners/bookers have always been strong supporters of Star Alliance carriers and we would like to invite them to learn more about our global product offerings through this interactive tool,” said Nanci Cheberenchick, Director Sales & Market Development Americas, Star Alliance.

“This is an entertaining and interesting way to discover useful facts about our 16 member airlines, routings and destinations around the world.”

This campaign, which will be supported with activities in key markets in the US, will continue till March 31st when 21 travel agents and corporate travel planners/bookers with the highest scores will win round-trip air tickets for themselves and a companion on Star Alliance carriers.

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Players earn points by “traveling” through each Star Alliance hub in a round-the-world trip and answer randomly selected questions on each individual member airline as well as questions on integrated Star Alliance products & services.  Additional points can be earned through registering up to ten ticket numbers from tickets issued between January and March 2006 in the US on flights flown on any of the member airlines. Each ticket number will earn 100 points.

To score even more points, players have to answer the questions as quickly as possible as the points one can win drop with each passing second.

The highest scores along with the travel agents’ and corporate travel planners’/bookers’ names will be displayed on a scoreboard where players can view their standing among the other top players. With a database of nearly 600 questions in three categories namely; ‘Places and Faces’, ‘Facts and Stats’ and ‘Odds and Ends’, players can return to challenge themselves with new questions in multiple games.
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