Speaking on the eve of “G’Day LA: Australia Week 2006”, Tourism Australia Chairman, Tim Fischer said that the promotion ushered in a busy year for Tourism Australia.The initiative is accompanied with renewed activities domestically and right around the world.
“January is dominated by the G’Day LA promotion but also ongoing joint promotions and marketing, most notably in the United Kingdom,” Mr Fischer said.
“This month will see a burst of campaign activity with television ads, in partnership with Qantas, running in the UK.
“At the same time Tourism Australia will be running a print and online media campaign to target consumers in Germany.
“This is backed up with a strong focus on targeting the travel agents who sell Australia with TA attending the world’s largest travel show, ITB, which is being held in Berlin, Germany, from 8 to 12 March.”
In June Tourism Australia will conduct the ever growing ATE (Australian Tourism Exchange) in Adelaide, following on from the successful ATE 2005 in Perth.
“In one sense the first 18 months of Tourism Australia’s existence has been doing the hard yards of revamp and research, putting in place the building blocks that will lead to a mega year of activity in 2006, to engender growth and spend well beyond current levels,” Mr Fischer said.
Mr Fischer added the key objectives adopted by the Board and approved by the Minister for Small Business and Tourism, the Hon Fran Bailey, remain to increase tourism spend and tourism dispersal, right across Australia.
“I look forward to helping out in Los Angeles but also getting back just in time for the spectacular Opera in the Alps at Beechworth on Saturday 21 January 2006,” Mr Fischer said.