Airlines Generate Online Growth Through e-Travel

14th Jul 2004

today announced
that online bookings made by its airline customers through e-Travel
Planitgo increased by 120
percent for the year May 2003 through May 2004 (up from 50 percent for the
year May 2002 through May 2003).  This acceleration outstrips the industry
trend, which is estimated to have grown at a rate of 28 percent in the US
and 29 percent in Europe for the period 2003-2004.

Ian Wheeler, Managing Director of e-Travel, said “No other provider comes
near to e-Travel when it comes to global reach and scale.  In 2004, we
expect to process more than 10 million bookings on behalf of our airline
customers representing around EUR2.7 billion in sales.”

e-Travel’s proven track record has been further endorsed by 13 new e-Travel
Planitgo airline clients over the past 12 months. These airlines include
Alitalia, bmi, Finnair, Air Canada, EVA Air, Malev and TACA, who join
existing Planitgo customers such as Qantas, Air France and Iberia.

This growth is due to e-Travel’s unique global-ASP technology model: all
airlines’ booking engines are centrally hosted and continuously improved by
e-Travel. Wheeler explains: “Because we serve all regions from Australia to
Canada, we can optimize our hosting resources and pass on these benefits to
our airlines clients. As a result, our model empowers airlines to grow by
launching computing-intensive merchandizing transactions such as Planitgo
Flex Pricer [Calendar] and high traffic surge marketing campaigns.” 

Javier Perez, Vice President says “Iberia has been relying on the
e-Travel booking engine for over 5 years, reaching a point where our website
is now business critical. Since we adopted e-Travel’s new faring solution,
Planitgo Flex Pricer [Calendar], we were able to launch substantial
marketing campaigns and saw an immediate increase of over 60% of our online



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