Active Hotels Enters into Agreement with Visit Cambrige

14th Jul 2004

Active Hotels
has signed an agreement with Visit Cambridge, a city council funded organisation whose role is to maximise the benefits of tourism in one of the UK’s leading destinations.This new partnership will provide an unrivalled accommodation booking service for anyone planning a trip to Cambridge and offer significant support to local enterprises that rely strongly on healthy tourism figures to sustain and enhance their business activities.
Nick Bolton, Head of Economic Development and Tourism, responsible for Visit Cambridge said: “The agreement with Active Hotels means that we can provide an excellent accommodation booking tool for our visitors and encourage more people to make the most of what Cambridge has to offer. One of Visit Cambridge’s main objectives is to convert day-to-stay visitors. Out of 4.6 million visitors per year, only 900,000 currently stay for a minimum of one night. Our goal is to promote more overnight stays by working closely with Active Hotels to provide an effective, user-friendly on-line booking service.”

Traditionally, tourism organisations have dealt with queries over the phone and provided an effective walk-in service. Today’s traveller is far more likely to look on the internet for an immediately accessible, convenient on-line service (preferable to holding on the phone or physically waiting in a queue). This new partnership focuses on improving the whole visitor experience, to bring it in line with customer expectations.

Visitors planning to visit Cambridge from home or abroad can now search and book online a wide variety of Cambridge properties, ranging from B&B’s and guesthouses to luxury hotels on the
website. Those already in Cambridge can simply walk into the Tourism Information Centre (TIC) where a member of staff can assist by making the reservation on their behalf.

Dan Smith, Director of Sales, Active Hotels stated: “Visit Cambridge is a pioneering enterprise and it is a pleasure to work together on this initiative. The roots of Active Hotels’ business started in Cambridge and today we are delighted to be contributing to the economic development of this region. Each year Active Hotels and Visit Cambridge together deliver over £2.2m of bookings for Cambridge, and this exciting venture enables us to promote further local properties and ensure they continue to receive dedicated marketing exposure to fulfil their business needs.”

Visit Cambridge and Active Hotels joined together and invited local accommodation providers to a presentation in order to highlight the benefits of this new initiative. Andrew Constantinides, General Manager of the Acorn Guest House in Cambridge said, “We have worked with Active Hotels for over 3 years now and have enjoyed a substantial level of business over this period. Active Hotels’ online reservation system is very simple to use and its flexibility allows us to vary our rates and availability on a daily basis. This means we can react to any downturns in the marketplace and set seasonal rates very easily. Active Hotels is certainly Visit Cambridge and Active Hotels were very pleased at the response they received from local hoteliers. Future plans between Active Hotels and Visit Cambridge now include extending the service to allow visitors to book their onward accommodation requirements.





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