Exercise on the Road is Good for Business and Your Image but Hotel Workout Rooms Often Disappoint

Lose the laptop and bag your Blackberry - today’s hottest travel accessories are a pair of sneakers and some sweats. An innovative study of business travelers conducted by Lieberman Research Worldwide for Westin Hotels & Resorts
finds that working out on the road is an excellent way to relieve stress, a powerful antidote for jet lag and good for your image among business associates. However, many respondents stated that hotels do not offer adequate fitness facilities for travelers. To combat the fitness obstacles travelers often face on the road, Westin has partnered with Reebok to introduce the “WestinWORKOUT(SM) Powered by Reebok.”

The survey of 300 business travelers titled “Road Runners: Working out on the Road,” illustrates just how important exercise is to hotel guests. For instance:

  — 90% of travelers surveyed said exercise relieves stress on the
      road

  — 60% of travelers surveyed said exercise helps alleviate jet
      lag

  — 78% of travelers surveyed said workouts are a good way to get
      over a rough day

  — 70% of travelers surveyed said that working out is a good way
      to bond with colleagues

  — 53% of travelers surveyed said exercising is good for their
      image among business

  — 62% of travelers surveyed said they check to see whether a
      hotel has a workout room during the reservation process

  — 59% of travelers surveyed said that the quality of hotel
      fitness facilities is an important factor in their choice of
      hotel

  — 69% said that a “state-of-the-art” fitness facility would
      favor that hotel in the selection process

While working out on the road is important to travelers, hotel fitness rooms could be in better shape according to travelers surveyed:

  — 61% of travelers surveyed have encountered hotels without
      fitness facilities

  — 53% of travelers surveyed said they didn’t like the workout
      room

  — 49% of travelers surveyed have encountered broken equipment in
      hotel fitness rooms

  — 64% of travelers surveyed said hotel fitness centers feel like
      an afterthought

  — 75% of travelers surveyed said the quality of hotel workout
      rooms are inconsistent from one hotel to the next

  — 55% of travelers surveyed have decided not to use a hotel
      workout room because it was in such bad condition

  — 41% of travelers surveyed said the facilities were too crowded

  — 46% of travelers surveyed said the workout room was closed
      when they needed it

“Working out on the road is a priority for many travelers but hotels have typically cut corners in hotel workout rooms, cramming mediocre, aging equipment in a small space with absolutely no frills,” said Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) who works out four days a week and always packs his workout gear when traveling on business.

Introducing WestinWORKOUT

In an effort to up the ante in the hotel-fitness arena, Westin has partnered with sports giant Reebok to develop a fitness and wellness program for travelers called WestinWORKOUT Powered by Reebok. Rolling out in all Westin hotels in North America, WestinWORKOUT includes new custom-designed fitness rooms with brand new LifeFitness and Precor strength and cardio equipment; cardio theater technology including flat screen TVs and individual viewing screens on cardio equipment; and digital music options. Each WestinWORKOUT room also features a Reebok Core Training Zone with special equipment by Reebok including Core Boards, medicine balls, stability balls, resistance bands, and a selection of integrated 20/40/60 minute workout programs created by fitness experts at Reebok University exclusively for Westin guests

In addition, the fitness experts at Reebok University have also developed an innovative in-room workout centered around Westin’s renowned Heavenly Bed(R). The Heavenly Bed Yoga workout is a yoga and Pilates inspired regiment that can be done literally in bed. The Heavenly Bed Workout will be available in all Westin guestrooms on the brand’s custom TV channel.

“We are excited to work with Westin on such an innovative approach to fitness,” said Kathy O’Connell Johnson, Reebok’s vice president of women’s performance marketing. “Our goal is to enhance the traveler’s experience while on the road and provide them with the tools to help them stay committed to their workout routine.”

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