VIP International Corporation
, a channel marketing provider, announced the appointment of industry veteran Rick Shaum as vice president of marketing.
Shaum’s selection comes at a time when the 20-year-old company is accelerating past 158% growth, creating new partnerships that will optimize client bookings, and expanding its voice center to accommodate the growing trend toward call center outsourcing.
“The travel industry is faced with an increasingly complex mix of electronic booking options. The ability to synthesize trends, plus the talent to articulate that vision to the company, requires a very specific skill set,” said VIP International president Kelly Blake. “Rick’s breadth of experience across industries allows him a clear look into the crystal ball. He is one of those unusual people who have the rare ability to navigate between numbers analysis and people analysis; he can look at complex situations and see patterns. That’s what we need at a time when our clients rely on us to provide them with new distribution models that will clarify a complex environment.”
Shaum brings extensive experience in technology and communications management, marketing and sales to VIP, as well as a comprehensive background in advertising, human resources, and accounting. He previously worked with Qwest Communications, Inc. and Dex Media. Shaum lives in Colorado Springs, Colorado with his wife and four children.