A recent report by Nielsen//NetRatings and Harris Interactive shows that the US online Travel industrymade over US “$1.2 billion in sales in January, This is an increase of 29% since August 2000.
Importantly Online travel sales made up nearly “nearly a third of all eCommerce transactions, which were $3.8 billion.”
Travel sites also stimulated a further USD681 million in offline sales in January. Sean Kaldor, vice president of eCommerce at NetRatings. said “Online travel sites should not be evaluated purely by their Web dollar sales figure alone. Many people use the Internet to price comparison shop, and prefer purchasing their tickets by speaking directly with a travel agent.”