Brazilian president Dilma Rousseff in London for advertising campaign launch

26th Jul 2012
Brazilian president Dilma Rousseff in London for advertising campaign launch Brazilian president Dilma Rousseff addresses the audience in London

Brazilian president Dilma Rousseff was in London earlier for the launch of the country’s new international campaign for tourist promotion.

Addressing a ceremony held at London Film Museum on the eve of the London 2012 Olympic Games, Rousseff said: “The Games here in Britain are set to be the best organised ever, but we will do our homework, and see if we can go one better again!

“Let us all get together in Brazil and celebrate sport.”

Entitled ‘The World Meets in Brazil. Come Celebrate Life’,  the campaign has been created by the ministry of tourism and the Brazilian Tourist Board Embratur to promote the country as the host of major sporting events including the 2014 FIFA World Cup and the Rio 2016 Olympic Games.

Rousseff, attending the ceremony with other Brazilian government authorities emphasised this strategic moment for the international exposure of Brazil:  “We have been welcomed to this city and I am sure London will host the best Olympics of all time.”

This latest strategy will present Brazil as a culturally unique country that offers diverse experiences for all visitors. 

Flavio Dino, president of Embratur launches the campaign

“The latest campaign emphasises friendliness and openness which are the salient features of Brazilian people.

“We want to show that Brazilians have a natural tendency to give a warm welcome to visitors, which has created our unique and diverse culture with roots in different continents.

“Brazil, in fact, brings together a bit from each part of the world. And that is why the world meets in Brazil,” added Flavio Dino, president of Embratur.

“Through print, digital, online, TV and ‘out of home’ media Embratur and the Ministry of Tourism intend to inspire visitors to explore and discover Brazil, and maximise the ever-increasing interest in the country as it prepares to step into the spotlight that is associated with hosting two mega-events in the next four years,” explained Walter Vasconcelos, the director of marketing of Embratur.

According to Dino, Brazil will have a high profile in London, being the host of the next Olympic Games.

“We will have a unique opportunity which could produce real results to help us reach our target of doubling the number of foreign tourists and tripling foreign currency entering the country by 2017, the year after the Olympic Games in Rio de Janeiro,” he added.


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