Brazil has launched its new international publicity campaign, produced by the ministry of tourism through the Brazilian Tourism Board (Embratur).
With less than 40 days until the opening of the 2014 FIFA World Cup, a mega event for which Brazil is the host country, the country is inviting tourists to enjoy its many cultural and natural destinations, as well as its passion for dance and football.
The campaign consists of the videos “Encounters” and “Dance”.
Both videos, which offer two different focal points for the same promotion, aim to highlight the diverse attributes that differentiate Brazil: its culture, its tourist attractions and the unforgettable experience that visiting the country represents, as well as the happiness of its people.
The video “Encounters” introduces the warmth, energy and hospitality of the Brazilian people, as well as the country’s natural beauty and the cultural and gastronomic experiences that it has to offer.
The video includes a jingle by singer Ivete Sangalo that became popular during the 2014 Salvador da Bahia Carnival, and which is now being released as a new version.
The video entitled “Dance”, however, while also touching on the country’s unique attractions, focuses on promoting the Brazilian people’s way of life, their passion for football, and their fervour and intensity, as well as their love of music and dance.
Referring to the campaign, Vicente Neto, president of Embratur, said: “The hospitality of our country invites tourists from all continents to visit us.
“We are preparing in a very special way, knowing that Brazil will be the setting for a major sporting event, with a forecast audience of 600,000 foreigners at home and more than 26,300 million spectators spread around the world.
“This new campaign aims to give a small preview of everything that Brazil has to offer throughout the land.”
The campaign, which hopes to reach 1.3 million people, can be seen on the television, internet, social networking sites and in public spaces in 113 countries throughout the Americas, Europe and Asia.