Brand USA launches new website on America’s Great Outdoors

Brand USA launches new website on America’s Great Outdoors

Brand USA has launched a new site – the United States of Great Outdoors – that highlights outdoor travel destinations and experiences across the country. The microsite can be found at outdoors.discoveramerica.com.
 
Content on the new site includes an array of travel stories, photography and videos that focus on adventure, nature, family travel and other themes, along with stories organised by both interest and destination.

Features include ‘10 Incredible Selfie Spots across the USA’, photos of the week and must-see lists provide travel information and trip ideas in easy-to-read snippets. New articles and video content will be added to the site on a weekly basis to showcase the breadth and wonder of the USA’s great outdoors.

“Spotlighting the magnificent terrain, diverse environments and natural wonders across our land provides international travellers with a window to some of the most iconic locations in the U.S.,” said Chris Thompson, Brand USA president and CEO.

In addition to the English version, the site is available in seven other languages.

Visitors to The United States of Great Outdoors site can also get a behind-the-scenes look at the making of Brand USA’s America Wild: U.S. National Parks (working title) film. Created in partnership with independent filmmaker MacGillivray Freeman Films, creator of 38 giant-screen productions, the film is a tribute to the National Park Service’s upcoming centennial anniversary in 2016.

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Due for release globally in IMAX® theaters and other giant-screen cinemas during the first quarter of 2016, the behind-the-scenes website footage includes grizzly bears fishing in Alaska, the President Theodore Roosevelt camping trip with conservationist John Muir at Yosemite National Park in California, and professional climber Conrad Anker scaling the red rocks at Arches National Park in Utah.

“The movie is an ideal vehicle to showcase U.S. national parks and the great outdoors experiences available to, through and beyond our gateways to an international audience,” Thompson said.

MacGillivray Freeman has made nine of the top 20 giant-screen box-office hits, including “Everest” (1998), the highest-grossing IMAX documentary film ever ($152 million).