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Brand USA expands Hills Balfour remit to cover European PR

Brand USA expands Hills Balfour remit to cover European PR

Brand USA has appointed travel representation and PR consultancy Hills Balfour to act as its agency of record across Europe. Following an in-depth review process initiated by Brand USA in September 2017, Hills Balfour will represent Brand USA’s travel trade interests in France, Benelux, Italy, Spain, Germany, Austria and Switzerland, in addition to its established responsibilities representing Brand USA in the United Kingdom and Ireland.

Brand USA brings $6.5bn tourism benefit to US

Brand USA brings $6.5bn tourism benefit to US

Brand USA – the United States’ destination-marketing organisation – generated more than two million incremental visitors to the US from around the globe over the past two years, according to a recent study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly $15 billion into the US economy.