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Brand USA Announces New Additions to Leadership Team

Brand USA Announces New Additions to Leadership Team

14 October 2024 Press Release Tourism News Organisations & Operators

Brand USA, the nation’s destination marketing organization, is pleased to announce several new additions to its leadership team. These four senior-level hires all report to President and CEO Fred Dixon and join other long-serving, senior leaders at the organization including Donald Richardson, Chief Financial Officer; Aaron Wodin-Schwartz, Chief Corporate Affairs Officer; Jake Conte, Senior Vice President & General Counsel; and Monica Lopez, Chief of Staff & Culture who recently joined in September. The search for a Chief Marketing Officer is ongoing. The new hires begin this month in time for the start of Brand USA Travel Week UK & Europe in London, October. 21-24:

Brand USA expands Hills Balfour remit to cover European PR

Brand USA expands Hills Balfour remit to cover European PR

Brand USA has appointed travel representation and PR consultancy Hills Balfour to act as its agency of record across Europe. Following an in-depth review process initiated by Brand USA in September 2017, Hills Balfour will represent Brand USA’s travel trade interests in France, Benelux, Italy, Spain, Germany, Austria and Switzerland, in addition to its established responsibilities representing Brand USA in the United Kingdom and Ireland.