Brand Usa News
Breaking Travel News interview: Chris Thompson, chief executive, Brand USA
As the United States reopens international borders to vaccinated travellers, Chris Thompson, chief executive of Brand USA, here tells Breaking Travel News editor, Chris O’Toole, what the move means for the North American travel sector
United Airlines signs sponsorship partnership with Brand USA
Brand USA and United Airlines have announced a multi-year, global sponsorship agreement to promote international travel across the United States.
Brand USA to debut at ITB China 2019
Based on positive feedback from United States-based exhibitors at ITB China 2018, Brand USA has decided to include the event in its global Brand USA Pavilion Program.
Brand USA launches United Stories campaign
Brand USA, the destination marketing organisation for the United States, has launched United Stories. United Stories is a mobile content creation lab that will travel the US capturing warm and welcoming stories told from local perspectives.
Brand USA expands Hills Balfour remit to cover European PR
Brand USA has appointed travel representation and PR consultancy Hills Balfour to act as its agency of record across Europe. Following an in-depth review process initiated by Brand USA in September 2017, Hills Balfour will represent Brand USA’s travel trade interests in France, Benelux, Italy, Spain, Germany, Austria and Switzerland, in addition to its established responsibilities representing Brand USA in the United Kingdom and Ireland.
Brand USA appoints Hills Balfour to lead UK promotion efforts
Brand USA has as appointed London-based travel representation and PR consultancy Hills Balfour to act as its agency of record in the United Kingdom & Ireland. The selection followed an in-depth review process initiated by Brand USA in March 2017.
US Travel Association questions decision to withdraw funding from Brand USA
The United States Travel Association has issued a statement questioning proposals to halt funding for Brand USA. Roger Dow, president of the US Travel Association, said: “With all that is going on in the world, unilaterally disarming the marketing of the US as a travel destination would be to surrender market share at the worst possible time.”
WTM 2016: Tom Garzilli, chief marketing officer, Brand USA
Breaking Travel News talks to Tom Garzilli, chief marketing officer, Brand USA at World Travel Market 2016. On the agenda are visitor figures from 2016, plans for 2017 and the growing importance of tourism to the United States.
British Airways launches marketing push with Brand USA
British Airways has launched a new multi-platform marketing campaign, including a new TV ad, to promote its World Sale which runs until September 21st. The airline is launching a brand new tactical TV campaign, with a ten-second animated advert designed by BBH and based on creative by British illustrator James Joyce.
Brand USA brings $6.5bn tourism benefit to US
Brand USA – the United States’ destination-marketing organisation – generated more than two million incremental visitors to the US from around the globe over the past two years, according to a recent study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly $15 billion into the US economy.
Brand USA rolls out VisitTheUSA website
Brand USA has announced it is introducing VisitTheUSA.com as its new global consumer website address to reach international travellers. Brand USA’s current consumer website address, DiscoverAmerica.com, will continue to be live in the market place. The new URL is being introduced over the course of Brand USA’s 2016 fiscal year in all markets where the organisation currently promotes travel to the United States, with the exception of China, Hong Kong, India, Japan, and Taiwan.
UK travellers eligible for US Global Entry system
United States ambassador to the UK, Matthew Barzun, and United States customs and border protection commissioner Gil Kerlikowski have announced the expansion of Global Entry to UK citizens at the World Travel Market in London. Global Entry, a CBP Trusted Traveller Program, allows for expedited clearance of pre-approved, low-risk travellers. UK citizens can register for Global Entry beginning December 3rd.